Viber out sms8/25/2023 ![]() The right partner can help a business to grow around the world without incurring huge costs, thanks to utilising existing platforms, networks and solutions. Messaging has many use cases, which makes it a popular service to sell onto an existing customer base.Īnother key benefit is the ability to grow business on a global scale. There are many opportunities for service providers upon entering the messaging market, the largest being the ability to create new revenue streams. Even businesses with no experience in the market should be able to jump in with little difficulty. It is vital to look out for a partner that offers end-to-end support, including step-by-step training, troubleshooting and round-the-clock customer service. With the right CPaaS platform and partner it becomes much easier for businesses to capture new growth opportunities. This is great for service providers entering the market, as it can provide a high return on investment. They can then pick up where other representatives left off, with a full trail of the customer’s communication history for a seamless experience.Īdditionally, A2P SMS is often used marketing campaigns due to texts offering a much higher open rate of 98%, compared to an average of 20% for emails according to Gartner. With the right platform, customer service/call centre representatives should be able to see messages from customers across different platforms including SMS, WhatsApp and Viber. On the other hand, two-way messaging is one of the best ways for enterprises to build trust with customers, as it helps them to feel more valued and engaged with the business. This might be a two-factor authentication (2FA) code for accessing data and applications, or information on tracked parcel deliveries, appointment reminders, traffic updates, alerts or weather warnings. Transactional SMS delivers important information sent to customers. Some features that can be resold include transactional SMS, two-way messaging and messaging for marketing campaigns with A2P SMS. Some Communications as a Service (CPaaS) platforms can be fully white labelled, with a wide range of products and features that service providers can resell and monetise. Knowing what messaging solutions can be resold is important for future growth prospects. ![]() With an experienced partner and comprehensive platform, entering the market does not need to cause any headaches. It can be challenging for service providers to break into the business messaging market, especially with little or no experience in this field, however it is an opportunity too large to overlook. Businesses like Managed Service Providers (MSPs), Value-Added Resellers, Systems Integrators and Internet Service Providers (ISPs) can widen their offerings with business messaging and gain a competitive edge in the market. ![]() There is a huge opportunity for businesses to open new revenue streams and monetise business messaging, while serving existing enterprise customers’ demands. This is leading to a sharp rise in demand for omnichannel communications, allowing businesses to provide an uninterrupted customer journey and experience across multiple platforms. Application-to-Person (A2P) messaging is predicted to grow from $66.84 billion in 2022 to $96.73 billion by 2030 according to Research and Markets.Ĭustomers want to communicate with businesses using their preferred communication channels, whether that be via SMS, messaging apps, chatbots or email. This Industry Viewpoint was authored by Ellen Velickovska, Co-Founder & Managing Director at telXiraĪn increasing number of enterprises are using Short Messaging Services (SMS) and Over-The-Top (OTT) messaging apps for customer communications.
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